The Creative Advert Concepts Blog My take on the best, worst, most interesting, innovative and creative advert concepts, ideas and campaigns. This week: Big Shaq x Trainline Voice Rap The background For those readers not based here in the UK, Big Shaq might take a little bit of explaining. He's not really a rapper. At … Continue reading Creative Advert Concepts: Big Shaq’s Trainline Voice Rap
A picture tells a thousand words - so the visuals in an advert script need to do a lot of talking. If you read my recent post (Advert Script Ideas come in all shapes and sizes), you might remember the two examples I used. What made all the difference? The visuals. The visuals in an … Continue reading Script Writer’s Toolkit: visuals in your advert script
Music to write to. Music about writing. Right here, all under one roof. Songs about writing VS music to write to As a writer, I feel myself drawn to two specific kinds of music: songs ABOUT writing (that I can listen to and feel great, like I'm changing the world), and music to write to … Continue reading The right-on writer’s copywriting playlist
Running out of ideas for your social media content? Use your B-Roll to up your A-Game. If you’re anything like me, your phone is full of stills you thought might one day be useful, and poorly shot videos of moments that might one day help tell your story. You’re trying to project a slick, professional image … Continue reading Script Writer’s Toolkit: use your B-Roll to up your social media content A-Game
If you're struggling to come up with game-changing advert script ideas. If that 'big' idea is proving elusive. Stop right there - I've got a secret to share. Great advert script ideas come in all shapes and sizes Sure, big ideas are important. But they're only half the picture. I like to group my ideas … Continue reading Script Writer’s Toolkit: advert script ideas come in all shapes and sizes
If you'd have asked me 5 years ago where I'd be in 5 years time, I'd have said - without a doubt: London. Home of the very best jobs for a script writer, and opportunities you just don't get elsewhere. I'd have told you, until I was blue in the face, that if I wasn't … Continue reading Tales of a Travelling Script Writer: Holidays with my Laptop
Whether you're a script writer, you're hiring one, or you're doing it all in-house - your content needs an idea. But where do new ideas come from? A ‘new’ idea is just two old ideas smashed together... And here’s how to do it! Oh sure, us creative types make a living by persuading you all that … Continue reading Script Writer’s Toolkit: Where do ‘new ideas’ come from?
Every great script starts with a great idea. Don’t start production until you have one. We’re used to being told that video content is king – and it’s true. Great video content hooks an audience like no other medium. But that doesn’t mean that ALL video content will. So many of my clients come to me … Continue reading Script Writer’s Toolkit: a great script starts with a great idea