New Project Kick-off Questionnaire Your Name Your Email Your Company Time Zone End Client (if applicable) Project Name Duration 30 seconds 60 seconds 90 seconds 120 seconds 150 seconds 180 seconds Overview (in one paragraph - top line - what's the project?) Describe - in detail - the target audience for this video What is your audience's level of understanding of the product / service / brand? Do they know they have a problem/ pain point and do they know about possible solutions? What are the struggles and pain points the target audience faces? What problem is the product / service / brand solving? What has been the status quo for solving the audience's pain points? Why doesn't the status quo solve the problem well enough? What is being offered in response to the problem? How is your audience better off because of this solution? How does it make their lives better, and what does it free them up to do instead? What's the name of the product / service / brand? How should it be referred to in the video? Describe the product / service / brand. How does an end-user engage with it? and what does s/he use it to do? Give as much detail as possible here. What are the key features/ benefits of the product / service / brand? What tone do you have in mind for this video? Educational? Inspirational? Professional? In your face? Are there any overarching trends or topics of discussion in this industry that will resonate with the audience? Do you think it makes more sense to introduce the brand by discussing the audience’s pain points? OR selling the dream of how great their life/work could be? To get a feel for the style you're aiming for - please paste links to any reference-point videos below. If the audience could only take 3 major points away from this video, what would they be? Which one is most important? Be sure to list keywords or phrases you’d like to see in the video. What are the goals for this video? How will success be measured? How should the audience react to this video? How should they feel, and what should they do (CTA)? What are the deadlines you / your end client are working to? Additional Info Anything you want to share that we haven't covered above? Enter it here!